The Benefits Of Digital Advertising At Dublin Airport
Dublin Airport launched digital advertising screens in 2015. 62 Aerpods™ were placed across T1 and T2, capturing all parts of the customer journey. Aerpods are 70” screens with 24 hour display.
Digital Advertising offers endless possibilities for creativity and flexibility and allows Advertisers to display dynamic and targeted campaigns. It gives advertisers the opportunity to broadcast entertaining, rich content that increases audience engagement and allows advertisers to keep ahead of audience expectations in this fast paced digital world. It’s flexibility allows advertisers to broadcast dynamic, time sensitive content and reactive and interactive messaging.
Digital formats can integrate seamlessly with smartphone technology and social media offerings, allowing consumers to interact directly with the screen. Advertisers have an increasing appetite to engage deeper with their consumers and Digital technology allows them to do so.